Positioning & GTM · Crypto → Institutions

You built something real. Now say it in a language Wall Street trusts.

I help crypto companies walk into banks, allocators, and asset managers with a narrative that holds up, materials that do the work, and a plan for who to be talking to. Not a marketing agency. Not a placement shop. The translation layer in between.

In crypto since 2013 · absolute degen at heart A decade translating complex products for institutional finance buyers Experience: GTM for institutional data products

This is for you if

  • Your next milestone runs through an institution: a bank partnership, an allocator commitment, an asset manager pilot, a serious raise
  • The product is strong but institutional conversations keep stalling after the first meeting
  • You need one narrative that works for investors, partners, and diligence, told the same way everywhere

This is not for you if

  • You sell to retail and need volume marketing, content calendars, or leads
  • You want an intro broker. I build the story and the plan; I don't sell my rolodex
  • Institutions are more than a year away from mattering to you
The Problem

Why good products lose these meetings

Somewhere in your pipeline right now is an institution that went quiet. The meeting felt fine. The product held up. Then nothing.

Here is what actually happened. The person you met has to re-tell your story inside their building, to risk, to compliance, to a committee that has never heard of you.

If you didn't hand them a story they can repeat and defend, the deal died in a room you were never in.

Crypto teams lose institutional conversations for crypto-native reasons. The deck leads with the tech. The one-pager reads like a whitepaper. The answers to custody, counterparty, and redemption questions live in the founder's head instead of on paper. None of that means the product isn't ready. It means nobody has translated it yet.

That translation is the entire job here.

The Work

How we'd work together

Two ways in. Most people start with the first.

Fixed engagement · 4 weeks

The Positioning Rebuild

We tear down how you talk about yourself today and rebuild it for an institutional reader: the core messaging framework, the deck, a fact sheet, a training session, and written answers to the questions diligence will ask before you're ever asked.

From $12,500 Fixed scope, fixed price, yours to keep.
See What's Inside
Ongoing · Quarterly commitment

The Institutional GTM Partner

For companies that want me in it with them. Everything in the Rebuild, kept alive over time, plus meeting prep, sales enablement, and essential persona-specific market materials.

From $6,000/month
See How It Works

I take on a small number of clients at a time, on purpose.

Not Sure Yet?

Find out what diligence will find out

Twelve yes-or-no questions, three minutes, no email required. The same questions a bank's risk and compliance team will quietly ask about you. Your score tells you exactly where the story breaks before they find out for themselves.

Check Your Scorecard
Sample Question

"Do you have a written answer to: what happens to client assets if your company fails?"

If the answer lives in the founder's head, it doesn't exist yet.

Proof

Field Notes

I'd rather show you how I think than tell you I'm good at this.

Tell me what's coming up

Where you are, what you've raised, and what's on the calendar that made you reach out. If I can help, you'll know by the end of the call. If I can't, you'll leave with something useful anyway.

Book a Call