Explainer
What the agent can and can't do
A Business Agent is a branded, clearly labeled chat inside ChatGPT. It speaks for your store, so the rules are strict. Every agent we write follows them, in line with OpenAI's Business Agents policy as of November 2026.
It can
- Answer product questions from your real catalog: sizes, materials, compatibility, care
- Explain shipping, returns and warranty exactly as your policies state them
- Compare your products using your own specs
- Say "I don't know" and point the shopper to your support team
- Link to the product or policy page it's answering from
It won't
- Pretend to be a person. It's always clearly AI.
- Invent prices, discounts, reviews, guarantees or results
- Use pressure tactics like fake scarcity, countdowns or "only 2 left" unless your live inventory says so
- Ask for or collect high-risk personal data
- Give advice that needs a professional license, such as medical, legal or financial advice
How we hold it to that
Rules in a prompt aren't enough on their own, so we test them. Roughly one in five questions in the 100-question test is a trap: a request for a discount that doesn't exist, a question that needs a doctor, a push for a fake review. A pass means the agent declines politely and points to a real source.
What OpenAI decides, not us
- Eligibility. OpenAI reviews each agent by category and use, separately from business verification. Business Agents are open to US ecommerce and online services for now.
- Verification. The business owner verifies the business in Business Hub. We can't do that step for you.
- Recommendations. ChatGPT decides what it recommends. OpenAI says claiming a profile doesn't change how often a business is recommended.
- Beta changes. Features and rules may change during the beta. When they do, we update our work to match.
Categories we don't take
Supplements, health, finance, firearms, adult, alcohol, CBD, and anything that needs a license to sell or advise on. An agent in those categories is far more likely to cause harm with a wrong answer, so we decline them however well the store is run.
Architechtura is independent and not affiliated with or endorsed by OpenAI. This page summarizes our own working rules. It isn't OpenAI's policy text, which OpenAI publishes and may update.